Tubetorial, a new video tutorial startup run by Brian Clark, has recently launched with their first set of tutorials.

Obviously, I’m focusing on their 7 Steps to Creating and Selling Niche Information Products, but they also focus on other areas, such as starting an online business and the law for bloggers.

Brian Clark is a much admired blogger - www.copyblogger.com - who has made his name this year by writing some of the best content I’ve come across in regards to copywriting and the internet, particulary blogging. With that reputation and the buzz he’s given to this project, you know it will make a mark.

My First Impressions…
I expected this to really knock my socks off - and it failed to do so. The product is okay - maybe a little polishing up is needed on the whole presentation, but the basics are there.

I guess what got me was that, in my mind at least, the build-up buzz didn’t match was was offered. I guess I was expecting something else, maybe something more.

I’m wondering if maybe they over-designed their launch. What I mean is they made the whole process look and feel very smart and flashy. It came as a big contrast when their screencasts finally hit the road - they were relatively bland. The perception was of better quality.

But bland doesn’t mean ineffective - and effective they were. And at the end of the day that’s what really counts.

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I’m looking at the initial offerings at Tubetorial in two ways: 1) as a real resource for budding information publishers and 2) as a product and how its presented.

As a real resource, Brian’s 7-part info