Why Bloggers Choose Better Titles than Authors
Liz over at Successful Blog has an interesting post discussing the collaborative effort of writing a book with her Bookcraft 2.0 series.
What intrigued me most was this paragraph, talking about titles…
This is where bloggers outshine the average off the street author. Bloggers know the value of relevant key words. They know readers search for important terms. Bloggers understand from their daily publishing that they should call a book what it is, not something clever that readers won’t understand.
And I totally agree. In the competitive marketplace that is the blogosphere attention to such detail is paramount - and nothing is more important than hooking the reader with a catchy headline.
Without realizing it those of us who write posts day-in, day-out are developing a new skill - the skill of creating that catchy headline.
Another place where you can even learn more about headlines that work is Brian Clark’s Copyblogger - which I urge all information entrepreneurs to visit and take the time to browse through the archives like I’m currently doing - it’s a real goldmine.
One Response to “Why Bloggers Choose Better Titles than Authors”
By Liz Strauss on Nov 9, 2006 | Reply
Martin,
You are so right. We’re only learning how to write titles, but getting direct feedback — immediate and clear — as to which pieces we write work or don’t work. We are becoming hybrid writers, writers who are connected to our readers much more closely than writers have ever been.