Mike over at Simplenomics has an interesting post about a vital aspect of the sales process: the initial approach.

Experts agree that the approach, which lasts about 3 to 10 seconds, is accountable for approximately 75% of the selling process. Just like the headline of a great piece of sales copy, a newspaper story or a blog post, you have to attract the attention of your prospect immediately … or lose them forever.

Very true and might I suggest that those seconds are going to come down even more as we have more information available to us, it gets to us easier and faster yet we still only have 24 hours in the day. I know with my use of rss I go through hundreds of feeds a day and for me it’s all in the headline.

As for a sales page for an infoproduct the headline is still very important but you get to entice your prospect with the the next paragraph or two if the headline draws them in. Those next three or four lines could be were you make or break that sale.

Mike promises some interesting sales posts in the coming weeks, which I’m looking forward to.

Read Mike’s 10 Seconds To More Sales