Tubetorial, a new video tutorial startup run by Brian Clark, has recently launched with their first set of tutorials.

Obviously, I’m focusing on their 7 Steps to Creating and Selling Niche Information Products, but they also focus on other areas, such as starting an online business and the law for bloggers.

Brian Clark is a much admired blogger - www.copyblogger.com - who has made his name this year by writing some of the best content I’ve come across in regards to copywriting and the internet, particulary blogging. With that reputation and the buzz he’s given to this project, you know it will make a mark.

My First Impressions…
I expected this to really knock my socks off - and it failed to do so. The product is okay - maybe a little polishing up is needed on the whole presentation, but the basics are there.

I guess what got me was that, in my mind at least, the build-up buzz didn’t match was was offered. I guess I was expecting something else, maybe something more.

I’m wondering if maybe they over-designed their launch. What I mean is they made the whole process look and feel very smart and flashy. It came as a big contrast when their screencasts finally hit the road - they were relatively bland. The perception was of better quality.

But bland doesn’t mean ineffective - and effective they were. And at the end of the day that’s what really counts.

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I’m looking at the initial offerings at Tubetorial in two ways: 1) as a real resource for budding information publishers and 2) as a product and how its presented.

As a real resource, Brian’s 7-part information product series looks the goods. Episode number one showed me some teasers for the coming series and the variety of topics that he will discuss. He looks to have it all covered and the depth of the topics looks to be impressive.

As a product in itself I think Tubetorial has a future - I’m hoping there will be some premium content along the way and they don’t totally rely on advertising.

One thing I’d like to see is better copy on each series and episode as to whether it’s for beginners or advanced users.

Also, from a purely user perspective, I prefer to see how long the video will be. It also helps those who jot down time points at precise parts of the video for further reviewing.

Finally, even though this is just one part of Tubetorial you are, at the end of the day, judged by your bedfellows. In this regard, Tubetorial comes in three sections, Brian’s information product, How to Build a Profitable Home on the Web and Blogger Law 101.

These are all good tutorials, although like previously mentioned they could benefit from some spit n’ polish and better description as to whether it’s for beginners and so forth.

I also wonder if they are trying to chew off too much, too soon with their offerings - not allowing readers to get a full grasp on what they stand for. I’d like to see less, with more focus and build it from there - but hey, that’s just me.

All in all, I think Tubetorial, with a bit of fine-tuning, will have a bright future. I’m looking forward to the rest of the series on information products which I believe will become a most valuable resource for any budding info entrepreneur.

I’ll offer up here a brief review after each episode of the series.

The best pull-out quote from episode #1…

“We don’t need to resort to the champagne wishes and caviar dreams…”

You mean a no-hype way of looking at information products? I’m sold. Seriously!

Take a look at Tubetorial’s 7 Steps to Creating and Selling Niche Information Products and let me know what you think.