Interesting post about how the affiliate route for marketing your products is becoming more important.

5 Start Affiliate Programs writing on affiliate marketing…

As the industry has matured … a large number of affiliates have become so adept at marketing that they are now larger than the brands they promote. This means affiliates are calling the shots and getting more selective about the programs they promote.

Personally, I’ve seen affiliates accounting for up to 70% of information product sales at times, which says to me that a successful information entrepreneur must utilize this marketing avenue more, developing their own list of “super” affiliates.

I also urge all budding information entrepreneurs to study the affiliate marketing industry closely - it’s not as simple as just offering 40, 50, 60% commissions. These days you have to really offer up a complete marketing package.

I’ll be delving into this topic in future posts.