Special Reports Can Still Bring Them In
by Martin Neumann on January 24, 2007
Successful information product entrepreneur Jeff Smith writing at his blog talks about creating reports as an incentive to bring in prospects - Create Truly “Viral” Special Reports To Drive Traffic and Sales.
As he says, such freebies have long past us in their total effectiveness - ie: most prospects think “big deal … another free report”. But here, Jeff talks about how all is not lost.
He then heads us off to his 5 Secrets Of Writing A Red Hot Viral Report
- Have an exciting, attention grabbing and compelling title.
- You have two customers - the end reader and your distributor.
- Brandable with your partner’s links.
- Create a buzz factor
- Provide basic graphics
A well thought-out, highly niched 5-10 page report can still do your marketing wonders - maybe not 1999-style but decent enough numbers and buzz.
2 Responses to “Special Reports Can Still Bring Them In”
By Jim Logan on Jan 24, 2007 | Reply
Special reports are great ways to attract targeted prospects. I use special reports as a lead generation tool…they’re the highest ROI tactic I use.
A tip most people overlook is to put a clear call to action at the end of the report. Tell people what you want them to do next - the next step to become your customer.
One more tip is to make them easy to get and easier to distribute. For example, I use to require email address currency to get my reports. A few months ago I removed registration and encouraged people to just take them…as soon as I did, the downloads increased, as did my revenue.
By Martin Neumann on Jan 24, 2007 | Reply
Hi Jim,
Thanks for dropping in and giving us your thoughts.
A call to action is really a must in every marketing move one makes - nice idea for a post… thanks ;-)
Nice tip about not requiring sign ups to get the report. Makes total sense - and another post topic you’ve ignited in me.
You’re the man, Jim.