Sony’s Upcoming Reader: Priced at $350

by Martin Neumann on February 28, 2006

Sony ReaderEngadget reports that Sony’s upcoming release of it’s Reader (PRS-500) will be priced at $350 and has already been listed at Sony’s online store, SonyStyle.com

We have already reported on the reader and the buzz surrounding it - A Look at the Sony Reader - and the talk was of a price range between $300 and $400.

$350 is obviously aimed at the very early adopters to buy, use and talk it up. I’m looking at a price range of closer to $200 within 6-12 months if it’s to really take the mainstream by storm.

Also while you’re over at Engadget, read the comments at the post as you get an interesting conversation on the pros and cons of the device, it’s features and the inpact it may have.



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  1. 4 Responses to “Sony’s Upcoming Reader: Priced at $350”

  2. By Dave Ryan on Mar 1, 2006 | Reply

    One intresting thing that is going on that will push this technology up for gen Y here in America is that colleges are actually starting to have students buy these instead of tradditional books.

    It ends up being cheaper since they can then get books for a lot less than via the normal small run publishing of books that cost $200 a piece. So you buy just this device, then get your books for dirt cheap via their contract. Also I guess it can auto-update the books, so the texts never become outdated.

    This styled reading will take over at somepoint.

    Anyone remember the movie BIG from the late 80s?

    They designed a comic book that could change the content and was basiacly an ebook reader…

    Funny how a couple of decades later there’s people running around with the once sci-fi styled technology.

    Ever get the fealing that we’re on the cusp of the future?

    I wonder if people have been thinking that for the past few hundered years :)

  3. By Martin Neumann on Mar 1, 2006 | Reply

    Hi Dave,

    You’re right on the money … I’ve read that the South Korean Government is really at the forefront of getting eBook technology into their schools. I remember my school days and the high cost of school books, so it just seems natural that the education industry should be right behind this new wave of eBook technology.

    I wonder if this opens up some opportunities for entrepreneurers to get into this market in some way.

  4. By Dave Ryan on Mar 2, 2006 | Reply

    Exactly :)

    Getting contracts with universities is BIG business b/c the students are FORCED to buy.

    Not only that, once they design the courses around the text, they will use the latest version forever.

    So if you get contracts set up at just a few schools you could have a legitiment business going.

    That is if the proffesors aren’t requiring you buy their friends book ;)

  5. By Martin Neumann on Mar 2, 2006 | Reply

    Well … seems to be a niche there for somebody to look into.

    Can you imagine getting Uni contracts to provide eReaders to students and more importantly providing affordable texts. The students will love you and your marketing costs would be next to nil because you have a ready-made market.

    Hmmm … seems like a winner to me.

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