Personally, when I look at buying an eBook (or any digital Product for that matter) that has perked my interest I don’t look at how many pages it has. I don’t even care about any of those “bonuses” that are attached at the end of those long sales pages.

No. All I look at is if the main proposition (what the info product is about) will satisfy a direct need … my need … and I’m willing to pay for it if it does.

I’ve read many 200+ pages informational eBooks that could have so easily been presented in just 60-80 pages. Why? Because so many feel they have to justify the price they have set for their offering. This says to me they have little confidence in what they are offering.

Example: A 200-page eBook must be better than a 60-page eBook, so … I value the 200-page one more. Wrong!

People, readers, customers don’t think that way anymore. In these information overloaded times, reliable and concise information can be sold at a premium and can be sold in just about any sized package you can think off.

Your customer will appreciate getting to the point, in a timely and concise manner.

Your potential customer demands answers to a direct need or want (it’s the reason why they have purchased). If you can give it to them in 50 pages rather than 200 then you’ve just saved your customer (one that will hopefully buy from you for years to come) some valuable time.

They’ll love you for it.