New Book on Writing White Papers
Writing your very own white paper can be richly rewarding … and in more ways than one.
A well thought-out and marketed white paper can quickly make you an expert in your niche, attacting media attention and raising your credibility amongst your prosects.
Mike Sigers, via Bob Bly, has steered me to this new book that deals with white papers.
Writing White Papers: How to Capture Readers and Keep Them Engaged by Michael Stelzner is a new book that covers the white papers industry and how to succeed in it.
The book includes more than 200 pages of valuable “how-to” content, with topics covering useful outlines, interviewing techniques, how to craft compelling titles, writing the first page, and all the core elements of a white paper from market drivers to the “call to action.”
In a world of information overload and clutter, white papers are no different in trying to rise above the pack and grab a prospects attention…
“We live in a world where thousands of documents are vying for prospects’ time. Writing White Papers will help you cut through and rise above everything, attracting that ideal reader. This is a key challenge: How do you grab eyeballs through words? One of the core premises of the book is capturing readers and keeping them engaged.”
In the world of white papers, Michael is no doubt one of the top guru’s going around.
Michael has written for companies such as Microsoft, FedEx, HP and Motorola and has more than 20,000 readers for his WhitePaperSource Newsletter.
He founded WhitePaperSource.com, which is the first and only portal dedicated to all white paper writing and marketing topics.
Personally, I’ve ghostwritten a few white papers in my time and I can safely say that each of them have greatly benefited the author, the firm they’re from and the industry they are serving.
The book will be released shortly (October 1st) and comes in two formats: hardcover for $34.95 and in eBook format for $25.
Take a look at the book (and check out the free sample chapter)…
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Did you know …
In 2001, a Google™ search on the phrase white papers returned a mere one million responses. By 2006, that number rose to 329 million responses.
2 Responses to “New Book on Writing White Papers”
By Michael Stelzner on Sep 30, 2006 | Reply
Hi Martin;
Thanks VERY much for your great comments about my book. I really appreciate it and your site.
Mike
By Martin Neumann on Oct 5, 2006 | Reply
Michael - Your whole offering shows all class and dedication to your niche so I had no bones about writing it up.
I hope it’s a big success for you.