It’s All About Repeat Sales
by Martin Neumann on August 28, 2006
Successful information publishers don’t just sell the one product to a customer.
No, the game plan is to sell over and over and over to the same customer: in other words… repeat sales.
This is the foundation of a successful information product business (in fact, any successful business) and those that do it well understand how important repeat business is.
Mike Sigers writing over at Simplenomics has written Mike’s 8 Simple Rules For Repeat Sales.
Mike hits it right on the head…
You might get lucky and sell a customer once, but to sell him over and over takes a real salesman.
And here are his 8 rules for repeat sales…
- Give them what they asked for
- Deliver quality
- Don’t oversell them
- Become a valued team member
- Keep them informed
- Tell the truth
- Show appreciation for past sales
- Show interest
Mike takes each point a little further - take a read…