Google has come out all guns blazing with their Checkout service, and no matter what the spin masters say PayPal must be taking notice.

But I believe that PayPal is still the number one choice for the small business seeking an easy and low-cost way into e-commerce and others agree.

With all the buzz about Google Checkout, PayPal is still the king of payment processing, especially for small online merchants who rely on its full array of tools and services to boost sales.

The ecommerce-guide.com article offers a quick roundup of the top 20 features/benefits that a small business might (and will) find attractive in PayPal. They are:

1. Low Cost
2. Paper work
3. Ship Shape
4. A Purchase Present
5. Getting Paid
6. Choices, choices
7. World View
8. Interesting
9. Store Bound
10. Buyers’ Choice
11. No Account Necessary
12. Better Safe Than Sorry
13. Storage Solution
14. Time’s Up
15. Pay It Back
16. Protection
17. Many Monies
18. Play Nice with Others
19. Cash Quest
20. Taxing Situations

Obviously, the titles are quite vague on their own but head on over and read the article as they tackle each point.

It’s a quick refresher for many on just how powerful PayPal is with their features.