Do you know WHY they Buy
Mike Sigers, the super salesman himself, over at Simplenomics asks a simple question that most people probably couldn’t answer: Why Do People Really Buy?
Knowing what they buy will make you a living. Knowing why they buy will make you rich.
Think about that quote for a minute. If you can get to understand the why then basically it should be a breeze to keep on producing based of the “whys” and get your customers to buy from you again and again.
The saying goes that customers buy on emotions and rationalize it later with logic. If you can tap into that emotion you’re well on your way to ultimate success.
As Mike says: If you’ve got the guts simply ask one of your customers why they buy from you.
I know that’s my plan of action for every product I produce in the future - there’s nothing more truthful than the true words of a paying customer.