Aaron Walls’s SEO Book really intrigues me and has so for a long time.

As an information product it has been a remarkable success. He has done everything right in creating a strong brand - when you think of Aaron Wall you think of the SEO Book.

With that in mind, I wanted to do a thorough case study on the whole phenomenon that is the SEO Book from an information product developers point of view - what to do and what not to do. I believe there’s so much to learn from the way Aaron has developed his niche.

This case study will be written and released in the following months and will include how he has gone about branding himself and his ebook as he has in such a successful manner - the way he uses his blog, a distinctive logo, the additional free apps he offers and other little tidbits that make it all gel together.

I’m not really concerned with what the book is about - except maybe how it’s laid out and presented.

With all of this in mind, I must thank Aaron for providing me with a complimentary copy of his book for review. My next step is asking Aaron for an email or three to discuss various aspects of the way he has gone about things. But that’s all in due time.

Once reviewed, I will give the book away to a reader of this blog - who is subscribed via email (so folks … if you ain’t signed up yet, go ahead and join).