Special Reports Can Still Bring Them In
Wednesday, January 24th, 2007 |
Successful information product entrepreneur Jeff Smith writing at his blog talks about creating reports as an incentive to bring in prospects - Create Truly “Viral” Special Reports To Drive Traffic and Sales.
As he says, such freebies have long past us in their total effectiveness - ie: most prospects think “big deal … another free report”. But here, Jeff talks about how all is not lost.
He then heads us off to his 5 Secrets Of Writing A Red Hot Viral Report
- Have an exciting, attention grabbing and compelling title.
- You have two customers - the end reader and your distributor.
- Brandable with your partner’s links.
- Create a buzz factor
- Provide basic graphics
A well thought-out, highly niched 5-10 page report can still do your marketing wonders - maybe not 1999-style but decent enough numbers and buzz.