The Best Day for eMail Marketing
Friday, November 17th, 2006 |
I recently came across an October 2005 AllBusiness.com article that talked about the best days to send out your email campaigns. Ir’s an interesting read.
two separate studies found that Monday was probably the best day to send commercial e-mail … emails sent on Monday had delivery rates markedly above average. The delivery rate on Friday was slightly below average, while the Saturday and Sunday rates were significantly below. Saturday was the worst day to send an e-mail in terms of delivery rate.
But contradicting this is all the other research that indicates later in the week as best. Confused? I am. I suggest you read the article with a grain of salt and start testing on your own list.
Personally, I found that my most productive day with email marketing was Monday and Thursday with the worst (by a huge margin) being Saturday.
Brian Clark writing at