Okay. You have been blogging for a while now. The AdSense checks may or may not be rolling in. You have a growing fan base. You can claim somewhat to be an growing expert in your niche.
Now how do you turn all that hard work into steady income? Easy. By creating and selling your very own eProduct … in this case, eBooks.
PromotionWorld.com has an insightful article - How to Write an eBook - with four points of interest…
… it’s all available for free on the internet!
Interesting conversation going on in a previous post - Price Points: $47… , and it’s an issue that all information publishers must eventually face: How to price your eBook.
So of course, in my quest to gain as much knowledge on this as possible, I went trawling across the web and came upon an article titled (take a guess) … How to Price Your eBook.
In a New York Times article (registration required, annoyingly) - Digital Publishing Is Scrambling the Industry’s Rules - there is some good food for thought.
The article looks at what has happened to the music industry over recent times and talks about the future of publishing - will it head in the same way.
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Lets say you have just polished up your latest publication, have pdf’d it, designed a great eCover and have crafted a nifty sales page.
Have you thought about how people are going to pay you?
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Have you noticed the pricing of so many eBooks are $47, $67, $97 and so on. Why is that?
I guess it basically comes down to how any standard becomes the … standard. As with any product or service, many price points are tried and tested and once accepted they’re pushed hard onto the consumer. It eventually builds on itself and sure enough it becomes the standard by which everybody goes by.
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I can’t tell you the number of times I’ve settled down to read or review an eBook only to come away with the one thought: Geez, that was poorly designed.
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When I first started thinking about setting up ePublishingDaily.com - during the silly season - I went through the whole research phase that every startup goes through.
I outlayed some hard-earned money (not everything’s for free on the Web) to conduct various surveys and focus groups on the eBook industry to help me get a clear picture.
One of the questions was: How do you Read your eBooks?
Computer Monitor: 63%
Laptop: 19%
PDA: 8%
TabletPC: 7%
eBook reader: 3%
The survey size was 496.
A few thoughts:
I was surprised by the low number of eBooks read on PDAs.
What didn’t surprise me was that the vast majority read their eBooks on their computers.
I wonder with all these new eBook readers being released this year what the results will show in 12 months time?
Engadget reports that Sony’s upcoming release of it’s Reader (PRS-500) will be priced at $350 and has already been listed at Sony’s online store, SonyStyle.com
We have already reported on the reader and the buzz surrounding it - A Look at the Sony Reader - and the talk was of a price range between $300 and $400.
$350 is obviously aimed at the very early adopters to buy, use and talk it up. I’m looking at a price range of closer to $200 within 6-12 months if it’s to really take the mainstream by storm.
Also while you’re over at Engadget, read the comments at the post as you get an interesting conversation on the pros and cons of the device, it’s features and the inpact it may have.
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