More professional bloggers are looking at monetizing their blogs via information products according to a recent survey.

According to the survey, 42% of those surveyed plan to monetize their blogs by creating and marketing their own information products - a big jump from the 29% at the start of the year.

The survey, conducted by ePublishingDaily (this blog) and completed once in January 2006 and again in October 2006 showed a marked increase in bloggers taking a serious look at information product publishing as a viable means of monetizing their blogging efforts.

In stark contrast with these results, reliance on AdSense (and other contextual advertising programs) has fallen from 63% to 45% during the same period.

reliance on AdSense (and other contextual advertising programs) has fallen from 63% to 45% during the same period.

I believe that bloggers are maturing and are becoming more aware of different monetization opportunities and they are now actively seeking to take their income generation into their own hands.

~ ~ ~ ~ ~

Note: Both surveys were completed by the same individuals with 415 taking part. The survey encompassed numerous questions but for the purpose of this post the question was:

Q. How do you plan to monetize your blog in the next 12 months? (note that multiple answers were allowed)

Over the next few days I’ll be offering my thoughts on these results and what it may mean for the information products industry.