ePublishingDaily

I’m back from my mini hiatus and raring to go. And let me say that’s it’s been a real interesting time in the information products world these last few months.

We all in the industry saw it coming … and here it is.

The long and winding (and dull) 200, 300 page eBook is on its death bed.

In it’s place is a swath of multimedia offerings.

The information products industry is changing and maturing. Today’s e-products are a mash up of screencasts, audio files, short pdf files and whatever else one can package together.

Bite-sized information is what the market wants, and with ever increasing broadband penetration, the market wants to see, hear and read.

My suggestion if you’re currently writing a 200 page eBook is … to stop!

Spend some time online and see what internet marketers are up to lately.

Screencasts are the in thing - both in marketing a product and as part of one.

Audio has also taken a strong hold in the industry. The perceived value of such simple to produce media is extremely high and much more importantly, the market is willing to pay for it.

Now that’s not to say that the eBook is completely dead and buried. I believe they can be used in short, bite-sized packages to complement your multimedia offerings - but the core of your products should be the different types of multimedia.

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I started ePublishingDaily with a focus on eBooks - I’m very happy to say that that focus has expanded.